16 August, 2018: Xiamen Airlines is using SITA’s sophisticated software to set its fares competitively in all markets. The Chinese passenger airline, which handled 32.7 million passengers last year, is highly profitable. It has achieved profits 31 years in a row and is now using SITA Airfare Insight to optimise its fares-related decision making.
More than 180 million fares are published globally at any one time, and typically full-service airlines will update fares throughout their distribution network of GDSs, travel agencies and websites, several times a day. By using SITA’s Airfare Insight Xiamen Airlines can stay ahead of the competition. It can set its fares based on a clear view of what its competitors are doing in markets across the world.