Hong Kong Aircraft Engineering Company Limited (HAECO), an aircraft engineering and maintenance group has announced the appointment of Gerald Steinhoff as the Chief Commercial Officer of the group. Steinhoff’s appointment as CCO will come into effect from 1st January 2023. Gerald Steinhoff will be the successor of Richard Kendall who will be retiring from Swire Group, the parent company of HAECO, at the end of 2022. Gerald Steinhoff will lead the commercial strategies, customer relations, market development and global sales activities for HAECO products and services across the group.
Gerald Steinhoff has held the position of Managing Director of HÜBNER Group since 2020. Prior to his stint at HÜBNER Group Gerald Steinhoff had extensive experience in the aviation industry where he held responsibilities in sales, business development and finance with Lufthansa Technik AG during his 13-year tenure, followed by 11 years in MTU Aero Engines GmbH. Steinhoff has worked in Singapore, USA and Germany. Gerald Steinhoff completed his graduation in Economics from Justus-Liebig-University Giessen, Germany.