Jetstar Group, an Australian low-cost airline has announced that the airline has signed an agreement to deploy Bluebox Aviation Systems’ digital passenger experience, Blueview, on the airline’s Airbus fleet. The platform will be marketed to passengers as Jetstar Entertainment and is expected to be launched by the airline in the upcoming months of 2022. The agreement initially includes a gradual implementation of Jetstar Entertainment on all Airbus aircraft within Jetstar Airways and Jetstar Asia fleets, with provision to extend this to additional aircraft types within the Jetstar Group.
To deliver Jetstar Entertainment, Blueview will be deployed in two formats – as part of an Airbus Airspace Link installation on new aircraft entering Jetstar’s fleet, such as Jetstar’s first A321LR that arrived in Melbourne at the end of July 2022. The platform will also be deployed on Bluebox’s portable wireless system, Bluebox Wow, in its aircraft-powered format, for Jetstar’s existing A320/A321CEO aircraft. Deploying Blueview across both Airspace Link and Bluebox Wow will provide a consistent passenger experience across the fleet.
Jetstar Entertainment will deliver a new in-flight digital platform for the airline’s passengers by presenting them with an attractive Jetstar-branded user interface. The platform can be accessed by the passengers via browsers on their own devices over a wireless network on board.