Alaska Airlines has announced the promotion of Tiffany DeHaan to the position of vice president of strategy, analytics and transformation. In her new role, DeHaan will be responsible for overseeing the execution of Alaska Airlines’ company strategy and development of all strategic initiatives, as well as project execution.
Tiffany DeHaan will also be accountable for the airline’s data strategy to drive better decision-making and value creation, as well as providing leadership throughout the company through successful collaboration and disciplined execution to deliver results for customers, employees and the airline as a whole. DeHaan will take on the role currently held by Sandy Stelling, who is set to retire in July after 23 years with the airline.