Southwest Airlines appoints new officers in the company's marketing:
13 September 2019:Southwest Airlines has appointed several officers in the company's marketing and technology departments.
Southwest has promoted Tony Roach to Managing Director Customer Experience. Roach previously held the position of Senior Director Customer Experience, and in his new role he will continue to lead all of the Company's Customer Experience efforts.
Southwest has promoted Bill Tierney to Vice President Marketing. Tierney was previously the Managing Director Marketing. With his promotion, Tierney's scope will increase by aligning all of the Company's go-to-market Teams under his Leadership, including the Brand and Digital Solutions Teams-and he will continue to offer oversight of the Marketing Strategy, Marketing Communications, and Experiential Marketing Teams. Both Roach and Tierney will report to Southwest's Senior Vice President and Chief Marketing Officer Ryan Green.
Southwest is also promoting Tom Merritt to Vice President Technology-Infrastructure & Services and Chief Technology Officer. The Enterprise Architect Team will transition from being a standalone organisation and fold into the Infrastructure & Services organisation, adding to Merritt's responsibilities.
Southwest is also promoting John Herlihy to Managing Director Technology-Technical Operations. Herlihy was most recently the Senior Director Technology. In his new role, Herlihy will offer leadership oversight to a dedicated portfolio of the Company's Maintenance and Engineering Teams to complete the delivery of several key Company and Technology deliverables, including the technology system that will run all of the maintenance tracking and compliance to help take care of the fleet.
Southwest is promoting Jeff Jones to Vice President Technology-Commercial & Customer. Jones was previously the Managing Director of the same function, and his continued leadership over this combined portfolio will continue to play an important role in the success of the Technology Department. Jones, Herlihy, and Merritt will all report to Southwest's Senior Vice President and Chief Information Officer Kathleen Wayton.
"We are so fortunate to have such depth and talent within our Leadership ranks, and I offer my congratulations to these Leaders on their well-deserved promotions," said Southwest's President Tom Nealon. "Southwest has never had a better group of Leaders, and these changes will only serve to make us stronger and position us well for the future."
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