The term ‘unprecedented’ is currently the most used in our industry

The term ‘unprecedented’ is currently the most used in our industry:
The term ‘unprecedented’ is currently the most used in our industry
20 April 2020:Etihad plans to operate a reduced network of scheduled passenger services from 1 May to 30 June, with the aim of gradually returning to a fuller schedule as and when the global situation improves. This is subject to UAE government imposed travel restrictions being lifted on passenger travel.

Etihad is also continuing to operate a growing schedule of special passenger flights allowing foreign nationals in the UAE the opportunity to travel out of the country, and to carry essential belly-hold cargo such as perishables, pharmaceuticals, and medical supplies. To date, the airline has also repatriated almost 600 UAE nationals on return services.

Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group, said "The term 'unprecedented' is currently the most used in our industry, and the most appropriate. The monumental challenges being faced by all airlines, and our customers, have been beyond measure. However, we remain cautiously optimistic and will push ahead with our plans to resume normal flying, while striving to better serve and support our customers and our employees."

"While the intention is to assume a 'business as usual' approach to the restart of our operations, the aviation landscape has changed, and how it will look month by month is difficult to predict. This has necessitated a fundamental shift in focus for us. However, the cumulative gains achieved by our ongoing transformation, and the unwavering support of our shareholder, has left us in a relatively strong position to withstand any instability. We will pivot on this and act with agility to seize opportunities we may not have previously considered."

"We are implementing a series of network-wide route and fleet efficiencies, while conducting an extensive brand study and trialing new service concepts in our guest experience proposition. We are also using this time to drive further internal improvements in the efficient use of automation and technology across all areas of the business, while maintaining productivity, creativity and quality."

"There have been lessons to be learned. In the early days of this pandemic, the disruption created by border closures and subsequent cancellations meant we were unable to effectively deal with the disruption our customers faced, despite our best efforts. We are tremendously pleased that we now have generous and considerate solutions that will undoubtedly deliver tangible benefits to them today, and when the time is right for them to travel again."

"The invaluable loyalty of our customers, our travel trade partners, and a phenomenal workforce which has continued to go above and beyond, despite taking temporary reductions in salary, will guarantee the security and continuity of the UAE's great national airline," he concluded