American Express Global Business Travel (Amex GBT), a leading B2B travel platform, has joined forces with Shell Aviation to announce an exciting development in their sustainable aviation fuel (SAF) program – the inclusion of Google. This collaboration aligns with Google’s ambitious goal to achieve net zero emissions across its operations and value chain by 2030, underscoring its commitment to global climate solutions.
The Amex GBT and Shell Aviation SAF program is a testament to the power of private sector collaboration driving systemic change. This initiative brings together major corporations including Aon, Bank of America, Delta, Cathay Pacific, JetBlue, and Japan Airlines, with Google now joining their ranks. Launched in 2022, the program aims to catalyze aviation’s shift towards net zero emissions by aggregating demand for SAF. This demand-driven approach has the potential to scale up the emerging SAF market.