In a significant stride towards a greener future, Southwest Airlines has extended an initiative to let its customers choose sustainable aviation fuel (SAF) for their travels. The option was first made available to its clients in a beta program in 2021, and in taking it a step further, the fuel will now be made available through a newly-formed self-service online portal – CHOOOSE™.
A pricing barrier has hindered airlines from seamlessly integrating SAF into operational frameworks, for which Southwest Airlines looks to offer a solution, in collaboration with its clients.