29 May 2019: Airbus has launched a global campaign to celebrate the company's 50 year anniversary, showing the company's important moments of pioneering progress in the past five decades.
The campaign starts today by marking 50 years since the German Minister of Economic Affairs, Karl Schiller and the French Minister of Transport, Jean Chamant signed an agreement at the 1969 Paris Air Show to jointly developing the A300 aircraft, a first European twin-aisle twin-engine jet for medium-haul air travel.
Guillaume Faury, CEO of Airbus said: "Airbus' story is one of ambition and progress, and has been a showcase of European integration. Over five decades, we have brought together civil and defence aviation businesses from throughout the continent. For 50 years, we have pioneered many firsts through our passion and innovation, transforming the industry and helping to move society forward. Airbus is a story of incredible men and women, a story of great achievements in the past and, above all, in the future."
Running from 29 May to 17 July, the campaign will carry stories to life through new, engaging content published across Airbus channels. With a new story releasing every day, for 50 consecutive days. The campaign will focus on people and ground-breaking innovations that have driven the company. The campaign will highlight on many different aspects of the Airbus business, including commercial aircraft, helicopters, space and defence, in addition to programmes and initiatives.
The 50th anniversary campaign also looks into the future to explore how Airbus continues to shape the industry with groundbreaking innovations that address some of society's most serious issues, whether that be pioneering electric flight to reduce emissions, digitising aerospace design, or developing new urban air mobility options.